Twist for Good
I supported the Coca-Cola team and MacCann in the planning and development of Twist for Good campaign a movement created by the water brands of the Coca-Cola Company to develop the conscience of recycling and help consumers to recycle. This campaign included the development of traditional communication like TV, Print and POS. It also included the creation of content and social media activations. The campaign was aired in LATAM, EU, and Asia. This communication platform was very successful to drive growth and brands appealing in the markets where used. An adaptation of this campaign done for the USA market as well.